Software
- It’s Not About The Great Idea (Mike Fisher)
"great ideas don’t magically turn into great products." - Google Testing Blog: What’s in a Name?
Good advice: "thoughtful names can save the reader (and writer) a lot of time and frustration." - The Missing Link Between Strategy and Innovation (David L. Rogers, HBR)
Above my pay-grade, but still a good read. - The WORST Domain Modeling Mistakes! (Derek Comartin)
"a heavy focus on technology in terms of programming languages, frameworks, libraries and tools, rather than the business problem at hand."